Veroff immigrated to Canada in the early 1970’s and has lived in Quebec ever since,  learning French and the Québécois culture. As a Professor of Fine Arts at Cegep Marie Victorin for nearly 35 years, Veroff specialized in using art as a medium for transcultural connection and education.  Her work focused on young adults, especially related to cross-cultural conflict resolution.  She holds a PhD in Human Development and Organization and a Masters in Intercultural Mediation.

As an Advisor to PlanetLabs.Earth, Veroff is most interested in developing curriculum that lets young people explore differences and find common ground.  Using art as part of this exploration has been particularly successful, as has Veroff’s previous work in mediation and conflict resolution.